Life Insurance


Recent enhancements to our ExtendCareSM rider

Offer clients an even stronger life insurance solution with a powerful combination of a Protective Life UL and ExtendCare. We have redefined the expectation of loss of Activities of Daily Living down to 90 days instead of 12 months, allowing your clients to address the financial burden a chronic illness could cause more quickly.

Show clients what a difference 14 years can make

We recently enhanced the Policy Value Credit on the Protective® Strategic Objectives II VUL to offer your clients 14 more years of cash value accumulation potential. That means additional cash value potential for their retirement plans while also providing a death benefit to help ensure financial security for their loved ones.

New Pricing Available for Protective® Classic Choice Term

We’ve repriced Protective® Classic Choice term to have new lower rates in multiple cells, putting it in the Top 3 or better 96% of the time in monthly pay scenarios and in the Top 3 91% of the time in annual pay scenarios.* These new rates went into effect September 21, 2020.

Use Our Enhanced EZ-AppSM to Submit More Protective Life Products

At Protective Life, we’re continuously looking for ways to improve and streamline the application process. There are currently two versions of our EZ-AppSM electronic application — the original version and the enhanced version. We have decided to consolidate both versions into one, making it a one-stop shop for all core UL and term life insurance applications.

Protective SurvivorSM UL is Back for Conversion!

At Protective Life, we want to make sure you’re equipped with a full, diverse life insurance portfolio so you can meet every client’s need. That’s why we are excited to announce our survivorship UL product — Protective Survivor UL — is back in our portfolio.