In February, LIMRA joined with seven trade associations to launch Help Protect Our Families, a campaign designed to raise industry awareness of the growing life insurance coverage gap in the U.S. – which amounts to nearly $12 trillion.

Help spread the importance of having life insurance. Access shareable resources, tools, industry insights and solutions at The site is updated often with new materials, including the latest assets below. You can also view last month’s post for additional resources.

Don’t forget! Use the hashtag #HelpProtectOurFamilies when sharing campaign resources on your social media platforms to further help spread awareness.

Help Protect Our Families campaign video library »
Why both partners need coverage »
How to approach your clients about income replacement »
The U.S. life insurance gap »
Social media post 1 »
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We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Financial Professional Use Only. Not for Use With Consumers.

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