Life Insurance


A New GUL Built for Life

We’ve recently launched Protective® Lifetime Assurance UL — our new GUL that offers clients a foundation for lifetime protection. See what our new product can offer clients.

COVID-19 Resource Center

At Protective, we want to assure you that we are committed to doing all we can to support our employees and your business during this unprecedented time. To keep you informed, we have created a COVID-19 Resource Center to house important information and updates. Please bookmark this page and visit it often.

Protective Advantage ChoiceSM UL Interest Crediting Rate Change

At Protective Life, delivering what’s promised is a decision — one we make every day — and doing the right thing is the foundation of everything we do. Therefore, we wish to inform you that we will be reducing the current interest crediting rate on Protective Advantage Choice UL from 3.75% to 3.50%, for both new business and current in-force business. This change will enable us to continue offering this solid, well-designed life insurance solution that meets our customers’ expectations.

Introducing Protective® Lifetime Assurance UL

We’re excited to announce the launch of our newest guaranteed universal life (GUL) solution, Protective® Lifetime Assurance UL. This straightforward GUL is competitively priced and ideal for clients seeking lifetime guarantees and predictable premium payments.

Save Even More Time with Protective Velocity

Last year, we launched Protective Velocity — our suite of digital capabilities — to make doing business with us even faster and easier. We have recently received updated metrics, and the results speak for themselves.