The Help Protect Our Families campaign aims to provide carriers and distributors with the information and resources they need to educate consumers and ensure they get the life insurance protection they and their families need. The multi-pronged outreach campaign creates awareness and drives education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion.

Insights, solutions and tools are provided to you to help close the life insurance coverage gap. Access sharable resources online at and check the site frequently for updated materials, including the latest assets below. You can also view last month’s post for additional resources.

Help Protect Our Families campaign event calendar »
MDRT article on how emerging technology can help you reach your career goals »
ACLI IMPACT article spotlight on Arnold Palmer »
Financial Advisor article on closing the life insurance gap »
The impact of COVID-19 on life insurance demand »
Tips on how to prepare for your first virtual meeting with a prospective client »
Three reasons you should talk to your clients about their life insurance needs »
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We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Financial Professional Use Only. Not for Use With Consumers.

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