The Help Protect Our Families campaign was launched to create awareness and drive education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion. It aims to close the life insurance coverage gap and helps elevate the need for financial security with life insurance protection for all.

Help spread awareness about the importance of having life insurance with the most recent campaign tools and resources from LIMRA.com/HelpProtectOurFamilies. Find insights, solutions and resources to share. Visit the site frequently for updated materials, including the latest assets below, and view last month’s post for additional resources.

And don’t forget! Use the hashtag #HelpProtectOurFamilies when sharing the campaign on your social media platforms.

Help Protect Our Families campaign event calendar »
Connecting with new clients in a post pandemic world »
Two Atlanta restaurateurs offer life insurance for Black men »
How investments from the life insurance industry support Nevada’s community »
Scripps Media video on Black American life insurance ownership »
Ways life insurers invest in local communities and the broader economy »
IMPACT article on building communities throughout America »
How to motivate clients to secure adequate life coverage »
Independent distribution leaders discuss thriving in a pandemic »
How Millennials are changing the life insurance market »
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We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

PLAG.2872153.06.21
For Financial Professional Use Only. Not for Use With Consumers.
Protective is a registered trademark of Protective Life. Protective and Protective Life refer to Protective Life Insurance Company.

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