To change the trajectory of life insurance ownership in the United States, several industry associations united with full support from Protective Life to help Americans get life insurance coverage by raising awareness about the value of life insurance.

On February 1, the first phase of the Help Protect Our Families campaign was launched to create awareness and drive education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion.

Through a multi-pronged outreach campaign, insights, solutions and tools will be provided to help close the life insurance coverage gap. Access sharable resources online at and check the site frequently for updated materials, including the latest assets below. And view last month’s post for additional resources.

LIMRA video clip addressing the need »
NAIFA article with sales tips »
ACLI article about adapting practices »
Webinar about the future of life insurance »
Life Happens video »
MDRT article on coverage for stay-at-home parents »
NAIFA article on the living benefits of life insurance »
MDRT article on finding opportunities in difficult times »
ACLI article on changes to the app process during COVID-19 »
MDRT podcast about life insurance coverage
LIMRA article on year-end 2020 individual life insurance sales results
Social media post 1 »
Social media post 2 »
Social media post 3 »
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Social media post 8 »

We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Financial Professional Use Only. Not for Use With Consumers.
Protective and Protective Life refer to Protective Life Insurance Company and its affiliates, including Protective Life & Annuity Insurance Company.
Insurance and annuity products are issued by Protective Life Insurance Company (PLICO) in all states except New York, where they are issued by Protective Life & Annuity Insurance Company (PLAIC). Registered products are offered by Investment Distributors, Inc. (IDI), Member FINRA. PLICO is located in Nashville, TN.; PLAIC and IDI are located in Birmingham, AL. Policy form numbers, product features, and availability may vary by state. Consult the policy or contract for benefits, riders, limitations and exclusions. All payments and guarantees are subject to the claims paying ability of the issuing company.
Protective® is a registered trademark of Protective Life Insurance Company.

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